One thing I can say about this Aphex Twin that I could not about previous efforts, and that few on the internet seem to have mentioned explicitly, is that Syro is, by far, his most accessible record to date. Warp didn’t have the Bleep superstore when his last album was released. The masses hadn’t yet been offered today’s cornucopia of streaming options, e.g., Spotify, Google Play Music, Pandora, iTunes). At least not in the ‘on-every-device-I own’ capacity that we currently enjoy.
Due to the explosion of all manner of internet content, it is difficult to speak about Syro, and Aphex Twin, in the ‘this guy is so underground’ and ‘I can’t believe you haven’t heard about Aphex Twin’ way that once prevailed. I mean, Resident Advisor has a great review, but you’d expect that, right?
What you wouldn’t expect is an NPR article about Syro. And Twittter and Facebook and all the other channels…so many likes, so many retweets.
It is with all of this in mind that I say “Congratulations!” to Mr. James and the Aphex Twin moniker, on the release of something special that nearly everybody on the planet can easily get. Any fear of stores and online repositories ‘running out’ of this album is ridiculous. The moment physical and digital copies were available, Syro was making the rounds on the multitude of streaming music services.
And that’s a true feat for someone that has been in the game for so long. Top outlets are giving it top ratings and everyone can join in on the fun that so many of us techno geezers were keen on 20 years ago.